AI that helps everyone at Dreamfarm do their job. A plan built from our conversation on 28 September.
30 people across Brisbane and the US. One design team, 13 sales channels and NetSuite running the UK, US, Australian and international business. A lot of work crosses departments. That is where AI helps most.
Sales comes first. Anything that gets Dreamfarm into more stores, or brings stockists back to reorder, goes to the top of the list.
We start with each person's day: what they repeat, what they chase, what they re-enter by hand. Then we take that work off their plate.
We do not build processes that run without a person. Every workflow is designed around someone doing their job better.
AI drafts. Your team reads it, changes it and sends it. That includes every customer email.
NetSuite, your email and your files, on logins you grant. It only sees what it is connected to. You decide what stays out, including unreleased designs.
Each person gets their own assistant: a daily brief, email drafts in their own voice and a live view of their work.
Find retailers that stock the brands you sit beside, check they are still trading and rank them for each market.
Use your NetSuite sales history to flag accounts that are late to reorder, so sales calls the right store at the right time.
A regular read on what is getting traction in your category, turned into briefs for Dreamfarm products.
Our starting read, which the Audit tests against your real data. The AI doesn't get paid on commission. Your sales team does.
One day in Brisbane, run by Zachary King and a Works operator. A session with the whole team, then short interviews.
Map the work and rank the opportunities, sales first. You get a 90-day plan.
Ops, finance and manufacturing first. Most of the time kept for sales from early December.
A suggested timeline. We confirm it with you once you have seen the plan.
We check the findings with you before they are final. Dreamfarm keeps the map and the plan whether or not Works delivers the next phase.
Our suggestion: ops, finance and manufacturing first, with most of the 90 days kept for sales once your peak is over in early December.
Support in between. The test is what still runs when we are not in the room.
A boutique homebuilder wanted to grow without adding headcount. The Audit unlocked the capacity already sitting inside the business.
A growing, design-led business with strong demand and a lean team.
Repeatable work across proposals, design administration and quality assurance was constraining capacity.
Nine workflows mapped. The client approved the 90-day sprint and moved into implementation.
"I want my people coming to work singing."The CEO's brief to us
The Audit comes first. The Embed is a separate decision, made once you have seen the plan.
All figures exclude GST.
01 Alex confirms the Audit.
02 Each team writes a one-page brief: what you do, the systems you use and where you get stuck.
03 Thursday 22 October: we all meet in Brisbane.
Our goal for the day: everyone leaves knowing where AI can help in their own job.